The Project
Construction chemicals company TAM International were acquired by UK based Norman Hay plc for £1.7M.
As a key part of the business strategy to grow the company, I was commissioned by Norman Hay plc to perform a comprehensive rebrand of the company. The project included the creation of a new customer proposition and product line segmentation. The operational marketing included brand design, including full brand guidelines, along with the design of all company collateral, six language websites, packaging and social campaigns for the varying regional offices around the globe.
The rebrand was a huge success, pitching the company far ahead of the global competition and helping to gain considerable new global sales. The new brand contributing greatly to the company valuation and subsequent acquisition by global technology company Nortec for approximately £7M just six years later.
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