Surface Technology

Surface Technology is a leading specialist supplier of high performance surface coatings and metal finishing treatments.

The company had grown by acquisition and retained the many different acquired company names and brands, each offering different services from a number of site locations. Previously, Surface Technology had engaged a marketing company who had created a range of different logos for each company name in an attempt to create a range of brands. Each company also had a separate website, each with differing designs. The resulting collection of unrelated brand names, designs and websites provided no synergy for the company, contributing to a weakened brand and disjointed marketing communications.

Working with the Surface Technology directors and parent company marketing team, I created a full rebrand plan and implementation strategy.

After a brand audit was conducted, the decision was taken to dismiss the many company names and brands. I was appointed to create a single brand and identity and apply it across all Surface Technology companies internationally through the creation of consistent marketing communication materials and messaging.

In implementing the new brand design, a broad range of marketing communications was created, including:

• A New Customer Proposition
• Brand Design
• Website Design
• Printed Collateral Design
• Exhibition Display Design