The Project
UK-based Rock Solid Rigs design and manufacture the ultimate racing simulator cockpit, selling their products in the UK, Europe, USA and Canada.
Developed by Formula 1 engineers using the same techniques and software as F1 teams, the Rock Solid Rigs RSR-21 racing simulator cockpit gives unrivalled rigidity and performance. Completely unique in appearance as well as being manufactured from renewable plywood, the RSR-21 is by far the most environmentally friendly simulator cockpit available.
Seeking to embark on further international growth and increase market share, Rock Solid Rigs required a rebrand, which involved developing a new customer proposition, corporate identity and the design and production of a new responsive and optimised e-commerce website.
Within the first month of the rebrand and website launch, statistics showed an increase in website users of 134% and average user engagement up by a huge 217%, testament to the brand engagement, better user experience and responsive website performance on mobile devices.
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